What is a “Clean Sheet”?

In football, a "clean sheet" is a respected achievement. It describes a match in which a team concedes no goals, a result that depends on the consistent effort of every player, particularly the goalkeepers and defenders. This focus on reliability and high standards is something we understand well. By providing dependable laundry services, we help ensure teams are always prepared, allowing them to concentrate on their performance on the pitch. Plus, we know a thing or two about clean sheets; we are trusted to deliver millions of them to customers every year.

A Local Partnership with a Global Foundation

While this is our first sports sponsorship in the UK, it is part of a broader approach established by our parent company, Alsco Uniforms, which has a long history of supporting sports teams internationally. This global experience is built on helping organisations manage the practical challenges crucial to success.

For example:

• In the USA, Alsco Uniforms sponsors the mop crews for NBA teams such as the Philadelphia 76ers, Sacramento Kings, and Indiana Pacers. This support involves providing mops to keep the courts safe during fast-paced games and stocking venues like Golden 1 Center with essential supplies. They also support Delta Center in Salt Lake City, home to the Utah Jazz and Utah Hockey Club, by delivering restroom products, first aid supplies, and clean linens. This helps the venue manage over 320 event days a year, allowing their staff to handle challenges like high guest traffic and hygiene maintenance, ensuring operations run smoothly.
• In New Zealand, Alsco Uniforms sponsors and provides services to the National Stadium Eden Park. It has been a partner of Wellington Phoenix FC since 2017, supplying towels for the men's and women's players at their training facility. In Germany, Alsco is a business partner of Bundesliga club 1. FC K?ln, providing services to enhance the VIP experience at home games. This season, Alsco also becomes the name sponsor of the Alsco Women's Handball Bundesliga.

Key Elements of Our Cheltenham Town Sponsorship

Our partnership with Cheltenham Town FC is designed to be practical and supportive. It includes:

• Sponsorship announcements and mentions after every clean sheet the Robins achieve.
• Coverage for all first-team fixtures across competitions including League Two, the FA Cup, and Carabao Cup fixtures.
• Our role as the Business Player Sponsor for all first-team goalkeepers.
• An advertising board on the Hazlewoods Stand for the season.
• Advertising on the LED scoreboard at every home game.
• Content activations with the goalkeepers, keep your eyes peeled for live action from our Cheltenham site.

Words from the Partners

Debbie Willis, Site Director at CLEAN Workwear, Cheltenham, commented: "As a proud part of the Cheltenham community, we're thrilled to support our local team by becoming the Club’s first ever Official Clean Sheet Sponsor and the first-team goalkeepers Business Player Sponsors for the 2025/26 season. At CLEAN Workwear, we understand the value of precision, performance and keeping things spotless, values we see reflected on the pitch every matchday."

Luke Saunders, Commercial Marketing Manager at Cheltenham Town, added: “This is a really unique and rare collaboration with a company that aligns perfectly with the sponsorship opportunity. There is no better brand to be associated with whenever the Club keeps a clean sheet than CLEAN, which will only drive and increase brand awareness. We're delighted to be working with another respected business looking to grow in the local area.”

This partnership is a wonderful opportunity to engage with our community while increasing awareness of the CLEAN brand. We look forward to a successful season ahead for the Robins.